Loyalty with DIRS21 One
Turn occasional guests into regulars and boost repeat bookings in a targeted way. With the flexible loyalty program in DIRS21 One, you can customize points, tiers, and benefits specifically for your hotel. You manage all settings centrally in the DIRS21 Cockpit, while guests can view and use their data independently in the guest lobby.
Custom Loyalty Programs
Levels, benefits, and scoring systems can be fully customized to your hotel. Guests can clearly see how they advance through the tiers and what benefits await them. This boosts motivation and fosters long-term loyalty.
Increased revenue through repeat customers and targeted upselling
Personalized offers and exclusive perks boost the direct booking rate and increase revenue per guest. Guests book relevant services before their stay, during their stay, or directly on-site.
Personal communication in the guest account
The built-in chat feature allows you to communicate directly with your guests. Quick, personalized responses strengthen your relationship with them and encourage repeat direct bookings.
From First-Time Guest to Regular
With DIRS21 Loyalty, you can establish a structured loyalty program that specifically encourages guests to book again. Guests earn points, level up, and receive personalized benefits such as exclusive rates, upgrades, discounts, or special offers.
A loyalty program that fits your hotel
You can design your guest loyalty program entirely according to your hotel’s concept. You can define as many levels as you like and name them individually—using classic names like Bronze, Silver, and Gold, or your own custom names. For each level, you specify how guests earn points, when they advance to the next level, and what rules apply.
Key Features at a Glance:
Points awarded per level
Status points for leveling up
Currency points per euro of revenue
Any number of levels & custom naming
- Custom rules and logic for each level
Automatic or manual points assignment
- Importing existing guests from external loyalty programs
This allows you to create a loyalty program that is flexibly tailored to your hotel and helps increase your repeat guest rate.
Exclusive Offers for Regular Guests
Reward your most loyal guests with tier-based benefits. When a guest reaches a certain tier, corresponding offers are automatically unlocked. This ensures that every guest receives exactly the benefits that match their status—from special rates for regular guests to exclusive packages and additional services, as well as discounts and seasonal promotions. You can assign personalized offers and customized benefits to specific tiers.
Manage points strategically instead of distributing them
With flexible points management, you can determine how guests earn points and how they can be redeemed. You decide whether points are awarded based on revenue, per booking, or according to membership level. If needed, you can also award points manually, for example as a gesture of goodwill or as a special reward for regular guests.
DIRS21 supports currency points and status points. Guests earn currency points for every euro spent and can redeem them later for discounts, perks, or additional services. Status points are used to advance through levels and determine when new perks are unlocked.
Your digital home for regular guests
Points & Levels
Your guests can see at any time how many points they’ve earned and which level they’re currently on.
Reservations & Vouchers
All past and upcoming stays, as well as vouchers, are visible at any time.
Exclusive Offers
Level-based specials are highlighted directly on the portal.
FAQ Loyalty
A customizable loyalty program for hotels. Guests earn points, advance through levels, and receive exclusive benefits such as special rates, upgrades, or additional services.
Points can be awarded based on revenue, per transaction, or per level. Additionally, points can be awarded manually in the Cockpit, for example, as a gesture of goodwill.
Hotels can set exclusive rates, special packages, additional services, seasonal promotions, or personalized offers individually for each tier.
Yes. Existing guest data and loyalty levels can be imported via CSV or manually—ideal if you’ve been using a different loyalty program up until now.
No. The guest lobby is an integral part of DIRS21 One. With DIRS21 Loyalty, you can add features such as points, levels, and exclusive offers.
Currently, this information is provided as a comment in the transaction. It includes details such as discounts or points. A direct, structured transfer will be implemented in the future.
