{"id":16092,"date":"2026-03-03T10:57:37","date_gmt":"2026-03-03T09:57:37","guid":{"rendered":"https:\/\/www.dirs21.de\/dirs21-loyalty\/"},"modified":"2026-08-14T13:42:01","modified_gmt":"2026-08-14T12:42:01","slug":"dirs21-loyalty","status":"publish","type":"page","link":"https:\/\/www.dirs21.de\/en\/dirs21-loyalty\/","title":{"rendered":"DIRS21 Loyalty"},"content":{"rendered":"\n<div class=\"wp-block-getwid-section bg-light getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background has-cyan-bluish-gray-background-color\" style=\"background-image:linear-gradient(135deg,rgb(226,224,228) 0%,rgb(165,163,162) 100%)\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-getwid-section container getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h1 class=\"wp-block-heading\">DIRS21 Loyalty<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">Build customer loyalty and drive repeat bookings<\/h2>\n\n\n\n<div class=\"highlight-btn\">\r\n<a href=\"#\" class=\"modalTrigger\" rel=\"noopener\">\r\n<button class=\"btn btn-white btn-lg\">Talk to an expert<\/button>\r\n<\/a>\r\n<\/div>\r\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:700px\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div\n\tclass=\"align wp-block-lpb-lottie-player\"\tid='lpbLottiePlayer-1'\n\tdata-attributes='{&quot;file&quot;:&quot;https:\\\/\\\/lottie.host\\\/351fa248-b59d-416e-bb91-45f5fc6c4c78\\\/4WhEdvqh8e.lottie&quot;,&quot;isControls&quot;:false,&quot;align&quot;:&quot;&quot;,&quot;playerAlign&quot;:&quot;center&quot;,&quot;isAutoplay&quot;:true,&quot;isLoop&quot;:true,&quot;isHover&quot;:false,&quot;mode&quot;:&quot;normal&quot;,&quot;direction&quot;:1,&quot;count&quot;:0,&quot;speed&quot;:1,&quot;intermission&quot;:0,&quot;link&quot;:&quot;&quot;,&quot;isLinkInNewTab&quot;:false,&quot;interactivity&quot;:&quot;noInteractivity&quot;,&quot;interactivityMode&quot;:&quot;&quot;,&quot;interactivityContainer&quot;:&quot;.wp-block-lpb-lottie-player&quot;,&quot;interactivityActions&quot;:[],&quot;width&quot;:&quot;&quot;,&quot;background&quot;:&quot;#0000&quot;,&quot;controlsHeight&quot;:&quot;35px&quot;,&quot;controlsBG&quot;:&quot;#0000&quot;,&quot;controlsIconColor&quot;:&quot;#146EF5&quot;,&quot;controlsIconHoverColor&quot;:&quot;#FF7A00&quot;,&quot;controlsIconActiveColor&quot;:&quot;#FF7A00&quot;,&quot;controlsTrackColor&quot;:&quot;#FF7A00&quot;,&quot;controlsThumbColor&quot;:&quot;#146EF5&quot;,&quot;isCap&quot;:false,&quot;caption&quot;:&quot;&quot;,&quot;capAlign&quot;:&quot;center&quot;,&quot;capColors&quot;:{&quot;color&quot;:&quot;#333&quot;},&quot;capTypo&quot;:{&quot;fontSize&quot;:{&quot;desktop&quot;:{&quot;desktop&quot;:&quot;14px&quot;}}},&quot;capPadding&quot;:{&quot;vertical&quot;:&quot;5px&quot;,&quot;horizontal&quot;:&quot;10px&quot;},&quot;capMargin&quot;:{&quot;side&quot;:4,&quot;top&quot;:&quot;5px&quot;}}'\n><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-getwid-section bg-light getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section container getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><p><strong>Loyalty with DIRS21 One<\/strong><\/p><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Turn occasional guests into <strong>regulars<\/strong> and boost repeat bookings in a targeted way. With the flexible <strong>loyalty program<\/strong> in <strong>DIRS21 One<\/strong>, you can customize points, tiers, and benefits <strong>specifically for your hotel<\/strong>. You manage all settings centrally in the <strong>DIRS21 Cockpit<\/strong>, while guests can view and use their data independently in the <strong>guest lobby<\/strong>.<\/p><\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-getwid-section getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section container getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"row row-cols-1 row-cols-md-3 g-4 event-cards\">\r\n\t<div class=\"col\">\r\n\t\t<div class=\"card h-100\">\r\n\r\n\t\t\t<div class=\"card-body\">\r\n\t\t\t\t<div class=\"text-center mt-25 mb-25\">\r\n\t\t\t\t\t<i class=\"fa-thin fa-hundred-points\"><\/i>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<h3 class=\"card-title text-center\">Custom Loyalty Programs<\/h3>\r\n\r\n\t\t\t\t<p class=\"card-subtitle text-center pt-5\">\r\n\t\t\t\t\tLevels, benefits, and scoring systems can be fully customized to your hotel. Guests can clearly see how they advance through the tiers and what benefits await them. This boosts motivation and fosters long-term loyalty.\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"col\">\r\n\t\t<div class=\"card h-100\">\r\n\t\t\t\r\n\t\t\t<div class=\"card-body\">\r\n\t\t\t\t<div class=\"text-center mt-25 mb-25\">\r\n\t\t\t\t\t<i class=\"fa-thin fa-chart-line-up\"><\/i>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<h3 class=\"card-title text-center\">Increased revenue through repeat customers and targeted upselling<\/h3>\r\n\t\t\t\t<p class=\"card-subtitle text-center pt-5\">\r\n\t\t\t\t\tPersonalized offers and exclusive perks boost the direct booking rate and increase revenue per guest. Guests book relevant services before their stay, during their stay, or directly on-site.\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"col\">\r\n\t\t<div class=\"card h-100\">\r\n\t\t\t\r\n\t\t\t<div class=\"card-body\">\r\n\t\t\t\t<div class=\"text-center mt-25 mb-25\">\r\n\t\t\t\t\t<i class=\"fa-thin fa-comments\"><\/i>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<h3 class=\"card-title text-center\">Personal communication in the guest account<\/h3>\r\n\t\t\t\t<p class=\"card-subtitle text-center pt-5\">\r\n\t\t\t\t\tThe built-in chat feature allows you to communicate directly with your guests. Quick, personalized responses strengthen your relationship with them and encourage repeat direct bookings.\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-getwid-section bg-light getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section container getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><p><strong>From First-Time Guest to Regular<\/strong><\/p><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><p>With<strong> DIRS21 Loyalty<\/strong>, you can establish a structured loyalty program that specifically encourages guests to <strong>book again<\/strong>. Guests <strong>earn points<\/strong>, <strong>level up<\/strong>, and receive <strong>personalized benefits<\/strong> such as exclusive rates, upgrades, discounts, or special offers.<\/p><\/p>\n\n\n\n<div style=\"height:46px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div\n\tclass=\"align wp-block-lpb-lottie-player\"\tid='lpbLottiePlayer-2'\n\tdata-attributes='{&quot;file&quot;:&quot;https:\\\/\\\/lottie.host\\\/fb6d84cb-2996-4fe5-a61a-067cff15151e\\\/7y7dBE5YCF.lottie&quot;,&quot;isControls&quot;:false,&quot;align&quot;:&quot;&quot;,&quot;playerAlign&quot;:&quot;center&quot;,&quot;isAutoplay&quot;:true,&quot;isLoop&quot;:true,&quot;isHover&quot;:false,&quot;mode&quot;:&quot;normal&quot;,&quot;direction&quot;:1,&quot;count&quot;:0,&quot;speed&quot;:1,&quot;intermission&quot;:0,&quot;link&quot;:&quot;&quot;,&quot;isLinkInNewTab&quot;:false,&quot;interactivity&quot;:&quot;noInteractivity&quot;,&quot;interactivityMode&quot;:&quot;&quot;,&quot;interactivityContainer&quot;:&quot;.wp-block-lpb-lottie-player&quot;,&quot;interactivityActions&quot;:[],&quot;width&quot;:&quot;&quot;,&quot;background&quot;:&quot;#0000&quot;,&quot;controlsHeight&quot;:&quot;35px&quot;,&quot;controlsBG&quot;:&quot;#0000&quot;,&quot;controlsIconColor&quot;:&quot;#146EF5&quot;,&quot;controlsIconHoverColor&quot;:&quot;#FF7A00&quot;,&quot;controlsIconActiveColor&quot;:&quot;#FF7A00&quot;,&quot;controlsTrackColor&quot;:&quot;#FF7A00&quot;,&quot;controlsThumbColor&quot;:&quot;#146EF5&quot;,&quot;isCap&quot;:false,&quot;caption&quot;:&quot;&quot;,&quot;capAlign&quot;:&quot;center&quot;,&quot;capColors&quot;:{&quot;color&quot;:&quot;#333&quot;},&quot;capTypo&quot;:{&quot;fontSize&quot;:{&quot;desktop&quot;:{&quot;desktop&quot;:&quot;14px&quot;}}},&quot;capPadding&quot;:{&quot;vertical&quot;:&quot;5px&quot;,&quot;horizontal&quot;:&quot;10px&quot;},&quot;capMargin&quot;:{&quot;side&quot;:4,&quot;top&quot;:&quot;5px&quot;}}'\n><\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-getwid-section getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section container getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><p><strong>A loyalty program that fits your hotel<\/strong><\/p><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><p>You can design your guest loyalty program entirely according to your <strong>hotel\u2019s concept<\/strong>. You can define <strong>as many levels as you like<\/strong> and <strong>name them individually<\/strong>\u2014using classic names like <em>Bronze<\/em>, <em>Silver<\/em>, and <em>Gold<\/em>, or your own custom names. For each level, you specify <strong>how guests earn points<\/strong>, when they <strong>advance to the next level<\/strong>, and what <strong>rules<\/strong> apply.<\/p><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"328\" src=\"https:\/\/www.dirs21.de\/wp-content\/uploads\/2026\/02\/Loyalty_TreuepunkteLevel-Chart-Kuestenlicht-1024x328.png\" alt=\"\" class=\"wp-image-15562\" srcset=\"https:\/\/www.dirs21.de\/wp-content\/uploads\/2026\/02\/Loyalty_TreuepunkteLevel-Chart-Kuestenlicht-1024x328.png 1024w, https:\/\/www.dirs21.de\/wp-content\/uploads\/2026\/02\/Loyalty_TreuepunkteLevel-Chart-Kuestenlicht-300x96.png 300w, https:\/\/www.dirs21.de\/wp-content\/uploads\/2026\/02\/Loyalty_TreuepunkteLevel-Chart-Kuestenlicht-768x246.png 768w, https:\/\/www.dirs21.de\/wp-content\/uploads\/2026\/02\/Loyalty_TreuepunkteLevel-Chart-Kuestenlicht-1536x492.png 1536w, https:\/\/www.dirs21.de\/wp-content\/uploads\/2026\/02\/Loyalty_TreuepunkteLevel-Chart-Kuestenlicht.png 1654w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"highlight-btn\">\r\n<a href=\"#\" class=\"modalTrigger\" rel=\"noopener\">\r\n<button class=\"btn btn-white btn-lg\">Talk to an expert<\/button>\r\n<\/a>\r\n<\/div>\r\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Key Features at a Glance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><p><strong>Points awarded per level<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Status points for leveling up<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Currency points per euro of revenue<\/strong><\/p><\/li>\n\n\n\n<li><p><strong>Any number<\/strong> of levels &amp; custom naming<\/p><\/li>\n\n\n\n<li>Custom rules and logic for each level<\/li>\n\n\n\n<li><p>Automatic or manual <strong>points assignment<\/strong><\/p><\/li>\n\n\n\n<li>Importing existing guests from external loyalty programs<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This allows you to create a loyalty program that is flexibly tailored to your hotel and helps increase your repeat guest rate.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-getwid-section bg-light getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section container getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><p><strong>Exclusive Offers for Regular Guests<\/strong><\/p><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><p>Reward your most loyal guests with <strong>tier-based benefits<\/strong>. When a guest reaches a certain tier, corresponding offers are automatically unlocked. This ensures that every guest receives exactly the benefits that match their status\u2014from <strong>special rates for regular guests<\/strong> to <strong>exclusive packages<\/strong> and <strong>additional services<\/strong>, as well as <strong>discounts<\/strong> and <strong>seasonal promotions<\/strong>. You can assign <strong>personalized offers<\/strong> and <strong>customized benefits<\/strong> to specific tiers.<\/p><\/p>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/www.dirs21.de\/wp-content\/uploads\/2025\/11\/Loyalty_Stufen-1024x556.png\" alt=\"\" class=\"wp-image-14327\" style=\"object-fit:cover;width:551px;height:auto\" srcset=\"https:\/\/www.dirs21.de\/wp-content\/uploads\/2025\/11\/Loyalty_Stufen-1024x556.png 1024w, https:\/\/www.dirs21.de\/wp-content\/uploads\/2025\/11\/Loyalty_Stufen-300x163.png 300w, https:\/\/www.dirs21.de\/wp-content\/uploads\/2025\/11\/Loyalty_Stufen-768x417.png 768w, https:\/\/www.dirs21.de\/wp-content\/uploads\/2025\/11\/Loyalty_Stufen-1536x834.png 1536w, https:\/\/www.dirs21.de\/wp-content\/uploads\/2025\/11\/Loyalty_Stufen-2048x1112.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-getwid-section getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section container getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><p><strong>Manage points strategically instead of distributing them<\/strong><\/p><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><p>With <strong>flexible points management<\/strong>, you can determine how guests <strong>earn points<\/strong> and how they can be redeemed. You decide whether points are awarded based on <strong>revenue, per booking<\/strong>, or according to <strong>membership level<\/strong>. If needed, you can also award points manually, for example as a gesture of<strong> goodwill<\/strong> or as a <strong>special reward<\/strong> for regular guests.<\/p><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><p>DIRS21 supports <strong>currency points<\/strong> and <strong>status points<\/strong>. Guests earn currency points for every euro spent and can redeem them later for discounts, perks, or additional services. Status points are used to advance through levels and determine when new perks are unlocked.<\/p><\/p>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-getwid-section bg-light getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section container getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><p><strong>Your digital home for regular guests<\/strong><\/p><\/h2>\n\n\n\n<div class=\"row row-cols-1 row-cols-md-3 g-4 event-cards\">\r\n\t<div class=\"col\">\r\n\t\t<div class=\"card h-100\">\r\n\r\n\t\t\t<div class=\"card-body\">\r\n\t\t\t\t<div class=\"text-center mt-25 mb-25\">\r\n\t\t\t\t\t<i class=\"fa-thin fa-hundred-points\"><\/i>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<h3 class=\"card-title text-center\">Points &#038; Levels<\/h3>\r\n\r\n\t\t\t\t<p class=\"card-subtitle text-center pt-5\">\r\n\t\t\t\t\tYour guests can see at any time how many points they&#8217;ve earned and which level they&#8217;re currently on.\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"col\">\r\n\t\t<div class=\"card h-100\">\r\n\t\t\t\r\n\t\t\t<div class=\"card-body\">\r\n\t\t\t\t<div class=\"text-center mt-25 mb-25\">\r\n\t\t\t\t\t<i class=\"fa-thin fa-gift-card\"><\/i>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<h3 class=\"card-title text-center\">Reservations &#038; Vouchers<\/h3>\r\n\t\t\t\t<p class=\"card-subtitle text-center pt-5\">\r\n\t\t\t\t\tAll past and upcoming stays, as well as vouchers, are visible at any time.\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"col\">\r\n\t\t<div class=\"card h-100\">\r\n\t\t\t\r\n\t\t\t<div class=\"card-body\">\r\n\t\t\t\t<div class=\"text-center mt-25 mb-25\">\r\n\t\t\t\t\t<i class=\"fa-thin fa-badge-percent\"><\/i>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<h3 class=\"card-title text-center\">Exclusive Offers<\/h3>\r\n\t\t\t\t<p class=\"card-subtitle text-center pt-5\">\r\n\t\t\t\t\tLevel-based specials are highlighted directly on the portal.\r\n\t\t\t\t<\/p>\r\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-getwid-section getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section container getwid-section-content-full-width\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div style=\"height:47px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><p><strong>FAQ Loyalty<\/strong><\/p><\/h2>\n\n\n\n<div class=\"wp-block-getwid-accordion event-accordion\" data-active-element=\"none\">\n<div class=\"wp-block-getwid-accordion__header-wrapper\"><span class=\"wp-block-getwid-accordion__header\"><a href=\"#\"><span class=\"wp-block-getwid-accordion__header-title\"><strong>Was ist das DIRS21 Loyalty-Programm?<\/strong><\/span><span class=\"wp-block-getwid-accordion__icon is-active\"><i class=\"fas fa-plus\"><\/i><\/span><span class=\"wp-block-getwid-accordion__icon is-passive\"><i class=\"fas fa-minus\"><\/i><\/span><\/a><\/span><\/div><div class=\"wp-block-getwid-accordion__content-wrapper\"><div class=\"wp-block-getwid-accordion__content\">\n<p class=\"wp-block-paragraph\">A customizable loyalty program for hotels. Guests earn points, advance through levels, and receive exclusive benefits such as special rates, upgrades, or additional services.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-accordion__header-wrapper\"><span class=\"wp-block-getwid-accordion__header\"><a href=\"#\"><span class=\"wp-block-getwid-accordion__header-title\"><strong>Wie sammeln G\u00e4ste Punkte?<\/strong><\/span><span class=\"wp-block-getwid-accordion__icon is-active\"><i class=\"fas fa-plus\"><\/i><\/span><span class=\"wp-block-getwid-accordion__icon is-passive\"><i class=\"fas fa-minus\"><\/i><\/span><\/a><\/span><\/div><div class=\"wp-block-getwid-accordion__content-wrapper\"><div class=\"wp-block-getwid-accordion__content\">\n<p class=\"wp-block-paragraph\">Points can be awarded based on revenue, per transaction, or per level. Additionally, points can be awarded manually in the Cockpit, for example, as a gesture of goodwill.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-accordion__header-wrapper\"><span class=\"wp-block-getwid-accordion__header\"><a href=\"#\"><span class=\"wp-block-getwid-accordion__header-title\"><strong>Welche Vorteile k\u00f6nnen Stammg\u00e4ste erhalten?<\/strong><\/span><span class=\"wp-block-getwid-accordion__icon is-active\"><i class=\"fas fa-plus\"><\/i><\/span><span class=\"wp-block-getwid-accordion__icon is-passive\"><i class=\"fas fa-minus\"><\/i><\/span><\/a><\/span><\/div><div class=\"wp-block-getwid-accordion__content-wrapper\"><div class=\"wp-block-getwid-accordion__content\">\n<p class=\"wp-block-paragraph\">Hotels can set exclusive rates, special packages, additional services, seasonal promotions, or personalized offers individually for each tier.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-accordion__header-wrapper\"><span class=\"wp-block-getwid-accordion__header\"><a href=\"#\"><span class=\"wp-block-getwid-accordion__header-title\"><strong>Kann ich bestehende G\u00e4ste in das System importieren?<\/strong><\/span><span class=\"wp-block-getwid-accordion__icon is-active\"><i class=\"fas fa-plus\"><\/i><\/span><span class=\"wp-block-getwid-accordion__icon is-passive\"><i class=\"fas fa-minus\"><\/i><\/span><\/a><\/span><\/div><div class=\"wp-block-getwid-accordion__content-wrapper\"><div class=\"wp-block-getwid-accordion__content\">\n<p class=\"wp-block-paragraph\">Yes. Existing guest data and loyalty levels can be imported via CSV or manually\u2014ideal if you\u2019ve been using a different loyalty program up until now.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-accordion__header-wrapper\"><span class=\"wp-block-getwid-accordion__header\"><a href=\"#\"><span class=\"wp-block-getwid-accordion__header-title\"><strong>Brauchen G\u00e4ste das G\u00e4stebindungsmodul, um die G\u00e4stelobby nutzen zu k\u00f6nnen?<\/strong><\/span><span class=\"wp-block-getwid-accordion__icon is-active\"><i class=\"fas fa-plus\"><\/i><\/span><span class=\"wp-block-getwid-accordion__icon is-passive\"><i class=\"fas fa-minus\"><\/i><\/span><\/a><\/span><\/div><div class=\"wp-block-getwid-accordion__content-wrapper\"><div class=\"wp-block-getwid-accordion__content\">\n<p class=\"wp-block-paragraph\">No. The guest lobby is an integral part of DIRS21 One. With DIRS21 Loyalty, you can add features such as points, levels, and exclusive offers.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-accordion__header-wrapper\"><span class=\"wp-block-getwid-accordion__header\"><a href=\"#\"><span class=\"wp-block-getwid-accordion__header-title\"><strong>Werden die Loyalty-Daten automatisch an das PMS \u00fcbertragen?<\/strong><\/span><span class=\"wp-block-getwid-accordion__icon is-active\"><i class=\"fas fa-plus\"><\/i><\/span><span class=\"wp-block-getwid-accordion__icon is-passive\"><i class=\"fas fa-minus\"><\/i><\/span><\/a><\/span><\/div><div class=\"wp-block-getwid-accordion__content-wrapper\"><div class=\"wp-block-getwid-accordion__content\">\n<p class=\"wp-block-paragraph\">Currently, this information is provided as a comment in the transaction. It includes details such as discounts or points. A direct, structured transfer will be implemented in the future.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n<div class=\"wp-block-getwid-section\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"centered-button text-center highlight-btn\">\r\n<a href=\"#\" class=\"modalTrigger\" rel=\"noopener\">\r\n<button class=\"btn btn-white btn-lg\">Talk to an expert<\/button>\r\n<\/a>\r\n<\/div>\r\n\r\n<div id=\"fadeinModal\" class=\"modal\">\r\n\r\n  <!-- Modal content -->\r\n  <div class=\"modal-content highlight-form\">\r\n    <span id=\"modalcloser\" class=\"close\">\u00d7<\/span>\r\n    <div class=\"modal-body\">\r\n    <h2>Individuell &#038; unverbindlich beraten lassen<\/h2>\r\n    <div class=\"hubspot-overlay-form payment-overlay boxed\">\r\n      <script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/144743966.js\" defer=\"defer\"><\/script>\r\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"b3c54a65-c1ed-4c36-bba1-7487243695ba\" data-portal-id=\"144743966\"><\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<script>\r\n\/\/ Get the modal\r\nvar modal = document.getElementById(\"fadeinModal\");\r\n\r\n\/\/ Get all buttons that opens the modal\r\nvar modalButtons = document.querySelectorAll(\".modalTrigger\");\r\n\r\n\/\/ Get the <span> element that closes the modal\r\nvar span = document.getElementById(\"modalcloser\");\r\n\r\n\/\/ Attach action to all modalTrigger caught in modalButtons\r\nmodalButtons.forEach(function(button) {\r\n    button.onclick = function(event) {\r\n      event.preventDefault();\r\n      modal.classList.add(\"show\");\r\n    }\r\n  }\r\n);\r\n\r\n\/\/ When the user clicks on <span> (x), close the modal\r\nspan.onclick = function() {\r\n  modal.classList.remove(\"show\");\r\n}\r\n\r\n\/\/ When the user clicks anywhere outside of the modal, close it\r\nwindow.onclick = function(event) {\r\n  if (event.target == modal) {\r\n    modal.classList.remove(\"show\");\r\n  }\r\n}\r\n<\/script>\r\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16092","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DIRS21 Loyalty &#8226; DIRS21<\/title>\n<meta name=\"description\" content=\"Boost guest loyalty with DIRS21 One. With flexible loyalty programs, points, tiers, and exclusive offers, you can turn guests into true regulars.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dirs21.de\/en\/dirs21-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DIRS21 Loyalty &#8226; DIRS21\" \/>\n<meta property=\"og:description\" content=\"Boost guest loyalty with DIRS21 One. With flexible loyalty programs, points, tiers, and exclusive offers, you can turn guests into true regulars.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dirs21.de\/en\/dirs21-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"DIRS21\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-14T12:42:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dirs21.de\/wp-content\/uploads\/2026\/02\/Loyalty_TreuepunkteLevel-Chart-Kuestenlicht.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1654\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dirs21.de\\\/en\\\/dirs21-loyalty\\\/\",\"url\":\"https:\\\/\\\/www.dirs21.de\\\/en\\\/dirs21-loyalty\\\/\",\"name\":\"DIRS21 Loyalty &#8226; DIRS21\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dirs21.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dirs21.de\\\/en\\\/dirs21-loyalty\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dirs21.de\\\/en\\\/dirs21-loyalty\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dirs21.de\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Loyalty_TreuepunkteLevel-Chart-Kuestenlicht-1024x328.png\",\"datePublished\":\"2026-03-03T09:57:37+00:00\",\"dateModified\":\"2026-08-14T12:42:01+00:00\",\"description\":\"Boost guest loyalty with DIRS21 One. 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